BRAND SAFETY POLICY

Block Evolution Studios ("Block Evolution Studios", "we", "our") is committed to providing outstanding customer service and brand safety for our brand clients. We will use reasonable efforts to ensure that the advertising is suitable for the game, for the game’s PEGI rating and held in congruence with the ROBLOX platform PEGI 7+ rating. This Brand Safety Policy sets out Block Evolution Studios's governance process to ensure brand safety for our brand customers.

“PMP” or “Private Auction” means a category of Real Time Bidding reserved for certain Advertisers or DSP based on pre-established criteria identified by a Deal ID.

Introduction

Block Evolution Studios solution allow customers to follow its regulatory guidelines and choices due to the nature of their product, for example, geo-restrictions (e.g., based on local laws restricting advertising), app/site restrictions based on age and content adjacency issues. Block Evolution Studios offers customers the possibility to customize and control specific issues and preferences at the moment of using Block Evolution Studios’s services, including, without limitation, the type of advertisement, vendors to be used, targeting preferences, and creatives being used. All of such customizations opportunities allow the customer to an increased layer of protection.

Content Verification

 With respect to IO, OMP and PMP campaigns, Block Evolution Studios enforces brand safety rules with the ability to pause, block and/or remove the delivery of ads, where those ads are inconsistent with the campaign, game, or demographic at any point during the campaign’s life. We can block unwanted categories and ensures ads are not landing associated with those set categories or on specifically unwanted locations. 

Transparency & Partnerships 

 Block Evolution Studios works with exchanges which offer high quality, transparent inventory and suppliers which we have trusted relationships with. We do market-standard efforts to ensure and invests in close relationships with our exchange partners to enable best possible practices from both sides and included in this is the ability to optimize supply to minimize risk and maximize brand safety. As well as transparent and trusted relationships, we conduct regular audits to maintain the maximum levels of brand safety possible.

Block Evolution Studios enforces a manual and human check of all direct campaign creatives before they are placed to ensure they meet the below category standards and any game-specific requirements. This comprehensive approval process is mandatory for all brands and creatives, regardless of origin, and aims to be completed within 24 hours of submission. For OMP and PMP campaigns we have an in-house creative scanning solution detecting anomalies in creatives in real time before being served.

 Block Evolution Studios provides live screenshots of ad placements after the campaign is live to Advertisers.

Block Evolution Studios reserves the rights to reject any application, advertising, advertising copy or brand, and to suspend, remove, or terminate any advertising, brand campaign, or partnership where it reasonably determines that there has been a violation of our standards, or where the content or copy is considered inappropriate.

 Block Evolution Studios's Blacklist and Whitelist

For OMP & PMP campaigns, Block Evolution Studios whitelist/blacklists the following in accordance with Advertiser requests: Publisher, App/Game, Country, and Platform.

For IO and PMP advertisers, a pre-approved whitelist is taken at campaign sale and will be delivered to accordingly through the campaign.

For OMP campaigns, the placement details (game, country etc.) are communicated through the bid request and the Advertiser can choose whether or not to bid on that placement (effectively creating their own Whitelist within the bidding platform they are using).

Block Evolution Studios maintains a blacklist of domains that have been flagged as containing inappropriate content. This blacklist is updated on a regular basis using human processes, proprietary technology and insights from third party partners such as ad exchanges and advertisers, to minimize the risk of ads appearing against:

●       Adult content including (but not limited to) nudity, pornography, or any explicit sexual conduct

●       Sexual assault and child abuse content

●       Graphic violence or death

●       Promotion of illegal drugs or illegal criminal activity

●       Copyright Infringement

●       Hate speech

●       Terrorism

●       Illegal downloads or online piracy

●       Offensive language or obscenity

●       Spam or harmful sites

Brand Compliance List COPPA CFBAI

Block Evolution Studios allowable content closely follows the The Children’s Food and Beverage Advertising Initiative Core Principles (CFBAI) Product List require that, in advertising primarily directed to children under age 12 (“child-directed advertising”), participants will feature only foods that meet CFBAI’s Uniform Nutrition Criteria, 2nd ed. (Participants also may advertise foods that meet company-specific nutrition criteria that meet or exceed CFBAI’s criteria, subject to CFBAI’s review and approval.) This Product List identifies foods that participants have indicated may be the subject of child-directed advertising.
We also strictly follow COPPA (Children's Online Privacy Protection Act) guidelines.

Take Down Notice

In the very unlikely event that one of our ads is published that is deemed inappropriate or in the case of misplacement, we will make every reasonable effort to take it down as soon as possible, irrespective of whether it was bought directly or indirectly. All takedown requests received within British business hours (Monday to Friday, 9am to 5.30pm UTC) will be actioned within 1 business day of confirmed receipt. We deem inappropriate content to be any material that is illegal, offensive, abusive, indecent, defamatory, obscene or menacing or that will infringe copyright, trademark, confidence, privacy or any other right.

The contractual consequences of not taking reasonable steps to remove an ad from an unsuitable website upon written request are evaluated on a case-by-case basis. To contact us with a takedown request, please email: takedown@Blockevolutionstudios.co.uk